From the judges: This is a fantastic example of customizing an experience based on a user. We applaud the level of customizations based on whether the prospective student has visited campus, what the prospective student is interested in studying, etc. The writing and photography are also excellent. This is a game-changing concept with measurable outcomes, since the team can show a direct correlation to increase in web traffic when these publications were mailed.
Variable Data Viewbook
Publications > Student Recruitment - Viewbooks and Prospectuses
Award: Grand Gold
Institution: Missouri State University
Title of Entry: Variable Data Viewbook
About this Entry: Missouri State University undergraduate variable data viewbook is sent to prospective students. Each student receives a viewbook that’s customized with their name printed on it and their interest areas highlighted in text and photos.