Award: Grand Gold

Institution: Missouri State University

Title of Entry: Onward, Upward: The Campaign for Missouri State University

About this Entry: To launch its Onward, Upward campaign that aims to raise $250 million, Missouri State University’s office of visual media recorded a short video that featured actor and alumnus John Goodman.

The video script and production hit a few marks. First, it evoked emotion from the audience to drive their interest in contributing to the camapign. Second, it summarized the pillars of the campaign – support for scholarships, faculty, programs and athletics. Third, it delivered those messages in an authentic and on-brand way.

With a multi-camera setup and a script that used Goodman’s experiences as a student at Missouri State to tell the story, Missouri State created an emotional and real experience that puts the audience right there in the moment with a world-famous actor.